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Mid-Rise Specialist · 8–20 Story Buildings

Your Unit Is Worth MoreThan Your Building Thinks.

Staging the unit. Pricing the corridor. Selling the lifestyle — floor by floor. Owner-occupants, investors, and estate executors: your clean sale starts here.

See Transformation Results
$23.34Return per $1 staged
73%More online views staged
< 45Avg days to close
The Method

Floor-by-Floor.
Not Building-Wide.

Most agents price condos against the building average. We price against the corridor — your specific floor, your specific view, your specific buyer profile.

City view from mid-rise building corridor at dusk, looking through floor-to-ceiling windows
01

Building Assessment

We pull corridor comps specific to your floor level — not just the building. Units on floors 12–16 command a measurable premium over floors 2–6 in the same building. We price that delta precisely.

2% below midpoint
attracts 20–40% more showings
02

Staging & Photography

Professional staging in 48 hours. Photography before the listing goes live. Properties staged before photography generate 73% more online views — the window is before day one, not after.

$23.34
returned per dollar staged (RESA 2025)
03

Corridor Pricing Strategy

We set the list price to manufacture competition — not to leave room to negotiate down. Strategic underpricing by 2% routinely triggers bidding wars that push final sale 7–15% over list.

7.1% avg
over-list return on staged units
Transformation Results

The Same Unit. A Different Story.

Hover any "after" image to reveal the final sale price. Every number is real. Every unit is a mid-rise condo.

Studio · 7th Floor

Tenant-worn studio in a 12-story Midtown building. Two open houses, three competing offers. Final sale 8.4% above list.

Days on Market11 days on market
Result+8.4% over asking
Before
Empty studio apartment with bare walls and worn flooring before staging
After
Beautifully staged studio with modern furniture and warm lighting after staging
Final Sale Price$487,000+8.4% over asking
One-Bedroom · 11th Floor

Investor offloading ahead of a building assessment. Staged in 48 hours, listed Thursday, accepted Friday. Closed in 22 days.

Days on Market8 days on market
Result+11.2% over asking
Before
Cluttered one-bedroom apartment with dated furniture and poor lighting before renovation
After
Staged one-bedroom with clean lines, neutral tones and professional photography lighting
Final Sale Price$724,500+11.2% over asking
Corner Two-Bed + Terrace · 14th Floor

Estate executor needed a clean sale without entering the lobby. Handled entirely remotely — keys in, staged, listed, sold.

Days on Market6 days on market
Result+14.7% over asking
Before
Empty corner two-bedroom with terrace, bare concrete and no furniture before staging
After
Staged corner two-bedroom with terrace furniture, city view framed through floor-to-ceiling windows
Final Sale Price$1,340,000+14.7% over asking
Market Intelligence · 2025–2026

The Numbers Don't Negotiate.

Every statistic below is sourced from NAR, RESA, and live building-corridor data. Precision pricing is the difference between a bidding war and a price cut.

$0.00
Return per dollar staged
RESA Q1 2025 — avg. $1 invested returns $23.34
0%
More online views
Staged listings vs. unstaged at time of photography
0 days
Average days to offer
For staged mid-rise units in our portfolio
0.0%
Avg over-list return
1.3% staging investment → 7.1% over-list

Strategic pricing 2% below midpoint attracts 20–40% more showings and routinely triggers competitive bidding.

Source: 2025 condo market psychology research · NAR staging report

Avg 48.5 days industry
vs. 11 days ours
Client Results

Three Clients.
Three Clean Exits.

Owner-occupants. Investors. Estate executors. Every scenario handled differently. Every outcome better than expected.

"I was an executor for my father's estate. I never set foot in the building. They handled the staging walkthrough remotely, sent me photos for approval, and the unit sold in six days. The wire hit my account before I'd finished probate paperwork."

Sold in 6 days · $892,000
Portrait of Margaret Holloway, estate executor in her 60s with silver hair
Margaret Holloway
Estate Executor · The Alderton, Floor 9

"I had a tenant who had been in the unit for eleven years. The place needed work — or so I thought. They told me to do nothing except let them in with their staging crew. Listed at $715k. Got $798k. I almost argued with the pricing strategy. Glad I didn't."

Sold in 9 days · $798,000
Portrait of David Osei-Bonsu, a real estate investor in his 40s wearing a dark jacket
David Osei-Bonsu
Investor · 3 units · Meridian Place, Floor 12

"We had lived in the corner unit for eight years. I was terrified we'd priced it too high. The offer came in at 14.7% over ask. We had to call the broker twice to confirm the number was real."

Sold in 6 days · $1,340,000
Portrait of Christine Nakamura smiling, a homeowner in her late 30s
Christine & Paul Nakamura
Owner-Occupants · The Harrington, Floor 14
Preliminary Valuation

What Is Your Unit Actually Worth?

Five questions. Two minutes. A preliminary value range specific to your floor, your building, and your timeline — no phone number required until the results.

No commitment. No phone number required. Results in under 2 minutes.

Step 1 of 5
Unit Valuation Assessment

Building Location

What building is your unit in?

Used to pull building-specific comps. Not shared.

Mid-rise units sell in 11 days on average when staged and priced correctly.